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Technical Asisstance for Cat Van Loi
Scope of Work
Technical Assistance for Cat Van Loi
Standardize the Business Process, Competency framework and Sales strategy
Background
Improving Private Sector Competitiveness (IPSC) is a U.S. Agency for International Development (USAID) technical assistance project, and the Agency for Enterprise Development (AED) under the Ministry of Planning and Investment (MPI) is the project owner. The project is implemented by Deloitte Consulting LLP (“Deloitte”) and runs from 2020 to 2025.
The purpose of the USAID IPSC Activity is to remove constraints and build the competitiveness of small and growing businesses (SGBs) in Vietnam, including those led by vulnerable populations. With this activity, USAID/Vietnam is supporting Vietnam’s competitiveness: vertically at the policy, market, and firm level; and horizontally by working along the entire spectrum of enterprise growth models, from household businesses transforming into registered firms to small firms on the cusp of scaling up.
IPSC is made up of four interrelated Objectives:
- Objective 1. Building business management capacity of SGBs, including those led by vulnerable populations, particularly women and ethnic minorities.
- Objective 2. Improving efficiency and productivity by promoting innovation, technology adoption, and sustainable business models.
- Objective 3. Enhancing business enabling environment for a broad-based inclusive economy.
- Objective 4. Strengthening business-to-business (B2B) and cross-sectoral linkages.
Summary of Activities
IPSC collaborates closely with the Government of Vietnam (GVN) counterparts, including the project owner, AED, under MPI. IPSC and AED develop strategies for sector selection, geographic focus, and SGB engagement, and engage a broad range of market actors across the economy that make up the SGB ecosystem, including SGBs, cooperatives, and household businesses (HBs); business chambers, associations, and business development service providers (BDSPs); GVN Ministries and Agencies, provincial and local administrations; and private sector consultants, training institutions, and financial institutions. Using incentives and cost-sharing with SGBs, pioneering enterprises (PEs), and other partners, IPSC builds both greater demand and supply of business development services (BDS), while improving providers’ capacity to understand and offer services desired in the marketplace.
One of IPSC’s main objectives is supporting Vietnamese enterprises to receive customized technical assistance under the overall support package “Pioneering Enterprise (PE) Program” to create products with added value and Vietnamese intellectual property, nurturing them to become sustainable models for other SGBs to emulate and scale up proven examples. A PE is a growing Vietnamese enterprise with Vietnamese-branded products, sufficient competitiveness, the ability to lead and expand in the industry, sector, and locality, strong management capacity, and willingness to innovate and produce products with high added value, with the vision and objective to build a Vietnamese brand in international markets. Positioning the “Made by Vietnam” product brand successfully in regional and international markets is a priority for PEs.
Each support package will be customized for the individual PE, depending on their situation, needs, development capacity, commitment to participate, and willingness to co-invest. The support packages will focus on facilitating BDSPs and technical experts to deliver consulting services and specialized training to help enterprises strengthen their governance, management capability, and strategies (including strategy development, business model refinement, brand positioning, marketing, innovation, communications, and human resource development). IPSC will develop Key Performance Indicators (KPIs) for each supporting package so PEs can quantify the results achieved and evaluate the effectiveness of the results.
Cat Van Loi Industrial Electrical Equipment Manufacturing JSC, founded in 2007, has achieved recognition by being chosen as one of the PEs receiving IPSC’s support package above. The company stands at the forefront of the industry by its own-brand mechanical and electric (M&E) supplies products. Through this SOW, IPSC will assist Cat Van Loi in implementing activities within IPSC’s provided technical assistance framework in the approved action plan under initiative 1– Process and organization standardization - Current assessment, organizational standardization, process improvement, and implementation support
1. Scope Statement
IPSC is seeking a team of 03 consultants, comprising a Team Lead (consultant 1), a Sales & Marketing (Consultant 2) and a Production & Quality (Consultant 3) to support Cat Van Loi(CVL) in implementing a current assessment, organizational standardization, process improvement, and implementation support according to the tasks and deliverables below:
2. Tasks and Responsibilities/Deliverables and Implementation Plans
The selected consultant team will undertake the following tasks in close cooperation with Cat Van Loi (CVL), the IPSC PE team, and IPSC senior management. The selected group will be responsible for all the tasks and deliverables listed in the table below. All deliverables must be agreed to and approved by CVL’s representative.
Consultant 1: Team Lead
The Team Lead, in collaboration with both Consultant 2 and Consultant 3, will be responsible for all the finaltasks and deliverablesof this SOW, and sole responsible for the specifix tasks and deliverables listed in the table below:
No. |
Activities |
Deliverables |
Due date |
Estimated level of effort |
1 |
Workplan preparation
|
1 detailed work plan including main phases and milestones with detailed tasks and the timeline. The workplan will be both in Vietnamese and English. |
30 May 2024 |
5 days |
2 |
Conduct an assessment and evaluate the current status of CVL’s Business Strategyand organizational structure, focus onSales, Marketing, Production-Maintenance, Quality, and Warehouse Departments. (Co-Implement with Consultant 2 and Consultant 3)
This includes:
Notes: The recommendations will not include any recommendations regarding staff size. |
Assessment report of CVL, including:
The report shall be in Vietnamese with the executive summary in English. Word format following IPSC’s Report template. |
30 June 2024 |
25 days |
3 |
Consulting on Business Strategyand organizational structure, focus onSales, Marketing, Production-Maintenance, Quality, and Warehouse Departments
|
The comprehensive consultancy report should include:
The report shall be in Vietnamese with the executive summary in English. Word format following IPSC’s Report template. |
30 Sep 2024 |
20 days |
4 |
Training, Coaching and Mentoringfor Leaders on Business Strategyand organizational structure, focus onSales, Marketing, Production-Maintenance, Quality, and Warehouse. (Co-Implement with Consultant 2 and Consultant 3)
|
A Training, Coaching and Mentoring report:
This training material package is suitable for direct training, suitable for CVL's business model; needs to be discussed and approved by CVL. The report shall be in Vietnamese with the executive summary in English. Word format following IPSC’s Report |
31 March 2025 |
20 days |
5 |
Project Completion Report
|
01 Final report The report shall be in Vietnamese with the executive summary in English. Word format following IPSC’s Report template. |
30 May 2025 |
10 days |
Qualification of selected expert
- Vietnamese National
- Master's degree in human resources, Business administration, or related fields
- Have at least 15 years of leadership experience in manufacturing or human resources, manufacturing assessment/consulting/training for private sector organizations.
- Have consulting, training and coaching experiences in Production System; Lean manufacturing; data analysis and improving capacity.
- Have practical experiences approach in helping company to improve application effectiveness, applied in practical production and business.
- Strong coaching, communication and interpersonal skills, and experience working collaboratively with customers and stakeholders at all levels of the organization.
- Have high professional qualifications and demonstrate capacity from previous jobs to ensure on schedule.
- Good report writing skills in both English and Vietnamese.
Consultant 2: Sales & Marketing Consultant
Sales & Marketing Consultant in collaboration with both Consultant 1- Team Lead and Consultant 3 – Production & Quality Consultant will be responsible for all the tasks and deliverables listed in the table below:
No. |
Activities |
Deliverables |
Due date |
Estimated level of effort |
1 |
Conduct an assessment and evaluate the current status of the Cat Van Loi onSales & Marketing Department. (Co-Implement with Consultant 1 and Consultant 3)
|
Assessessment report on Sales & Marketing Department of CVL, including:
The report shall be in Vietnamese with the executive summary in English. Word format following IPSC’s Report template. |
30 June2024 |
20 days |
2 |
Consulting on standardizing sales & marketing processes:
Consulting support for improving and optimizing sales and sales care processes, after 1 year (if necessary). |
The comprehensive consultancy report should include:
The report shall be in Vietnamese with the executive summary in English. Word format following IPSC’s Report template. |
30 Sep 2024 |
20 days |
3 |
Training, Coaching and Mentoring for Sales and Marketing Department
|
A Training, Coaching and Mentoring report for Sales and Marketing Department, the report should cover:
The report shall be in Vietnamese with the executive summary in English. Word format following IPSC’s Report |
31 March 2025 |
30 days |
Qualification of selected expert
- Vietnamese National
- Master’s degree in Sales & Marketing, Human resources, Business administration, or related fields
- Have at least 07 years of consulting, training and coaching experience in Sales & Marketing, Production System; Lean manufacturing; data analysis, and improving capacity.
- Have practical experiences approach in helping company to improve application effectiveness, applied in practical production and business.
- Strong coaching, communication and interpersonal skills, and experience working collaboratively with customers and stakeholders at all levels of the organization.
- Have high professional qualifications and demonstrate capacity from previous jobs to ensure on schedule.
- Good report writing skills in both English and Vietnamese.
Consultant 3: Production & Quality Consultant
Production & Quality Consultant in collaboration with consultant 1- Team Lead, and Consultant 2 – Sales & Marketing Consultant will be responsible for all the tasks and deliverables listed in the table below:
No. |
Activities |
Deliverables |
Due date |
Estimated level of effort |
1 |
Conduct an assessment and evaluate the current status of CVL’s factories organizational structure, especiallyfor Production, Maintenance, Quality and Warehourse Departments (Co-Implement with Consultant 1 and Consultant 2)
|
Assessessment report on Production, Maintenance, Quality and Warehourse Departmentsof CVL, including:
The report shall be in Vietnamese with the executive summary in English. Word format following IPSC’s Report template. |
30 June 2024 |
20 days |
2 |
Provide the consultancy on standardizing on the Production, Maintenance, Quality, and Warehourse Departments processes
Consulting support for improving and optimizing Production-Maintenance & Quality, and Warehouse processes, after 1 year (if necessary) |
The comprehensive consultancy report should include the following components:
The report shall be in Vietnamese with the executive summary in English. Word format following IPSC’s Report template. |
30 Sep 2024 |
20 days |
3 |
Training, Coaching and Mentoring for Production, Maintenance, Quality, and Warehourse Departments. (Co-Implement with Consultant 1 and 2)
|
A Training, Coaching and Mentoring report for Production, Maintenance, Quality, and Warehourse Departments, the report should cover:
The report shall be in Vietnamese with the executive summary in English. Word format following IPSC’s Report |
31 March 2025 |
30 days |
Qualification of selected expert
- Vietnamese National
- Master's degree in human resources, Business administration, or related fields
- Have at least 10 years of leadership experience in manufacturing or human resources, manufacturing assessment/consulting/training for private sector organizations.
- Have consulting, training and coaching experiences in Production System; Lean manufacturing; data analysis and improving capacity.
- Have practical experiences approach in helping company to improve application effectiveness, applied in practical production and business.
- Strong coaching, communication and interpersonal skills, and experience working collaboratively with customers and stakeholders at all levels of the organization.
- Have high professional qualifications and demonstrate capacity from previous jobs to ensure on schedule.
- Good report writing skills in both English and Vietnamese.
3. Period of performance, Mode, and Level of Effort
- Tentative period of period of performance: May 2024 - June 31st, 2025
- Group Level of Effort:
- Consultant 1 – Team Lead – 80 consultant days
- Consultant 2 – Sales & Marketing – 70 consultant days
- Consultant 3 – Production &Quality– 70 consultant days
- Mode: Online/ Onsite/ Hybrid based on the determination from IPSC.
- Location: Ho Chi Minh City, Vietnam
Interested applicants are invited to submit their CVs, technical proposal with cost estimation (All taxes included) in English to [email protected]. Please state “Technical Assistance for Cat Van Loi JSC” in the subject line.
Due to the high volume of applications, only shortlisted applicants will be contacted. Deadline for applicants is COB 17h30, 22 Mar 2024, Hanoi time.
USAID Improving Private Sector Competitiveness Key Concepts and Definitions
Small and Growing Business (SGB): An organization/economic unit of Vietnam, including enterprises, under the provisions of the Law on Enterprises, cooperatives operating under the provisions of the Law on Cooperatives, and business households registered in accordance with Vietnamese law, which employs no more than 500 full-time employees, has growth potential but lacks the resources of knowledge, finance, human resources, and technology to realize its goals and growth potential.
- Pioneering SGBs or Pioneering Enterprises (PEs): A growing Vietnamese enterprise with Vietnamese-branded products, good competitiveness, the ability to lead and expand in the industry, sector, and locality, good management capacity and willingness to innovate and produce products with high added value, the vision/objective to build a Vietnamese brand in the international market.
- Business Development Service Provider (BDSP): Agencies, organizations and enterprises in both the public and private sectors with functions, duties/business lines providing non-financial services to support enterprises to improve operational efficiency and business development.
- Business Support Organization (BSO): An organization with the function and mission to connect and support business development, often including business associations/clubs, industries, etc.
- Department of Planning and Investment (DPI): A specialized agency of the Provincial People’s Committee, which functions as a consultancy and assists the Provincial People’s Committee in managing planning and investment, including the management of domestic and foreign investment in the province; management of official development assistance (ODA) sources, concessional loans from donors, foreign non-governmental aids; Business registration within the province; providing public services within the scope of state management of the Department in accordance with the law.