TERMS OF REFERENCE
Consultancy for Review of Digital Public Campaigns in Development in Vietnam
CONTEXT
Oxfam in Vietnam is in the process of developing the next strategic plan for 2021-2025, for which Oxfam is seeking new and creative ways to increase public engagement to promote poverty reduction and sustainable development using digital platforms. The strategy continues to strengthen the important roles of youth, civil society organizations and general public in contributing to generating and sharing knowledge and social narratives on gender justice, dignified labour and work, tax justice, equitable public services, and to addressing multidimensional inequalities including unpaid care work in Vietnam.
The digital age has brought in new possibilities and opportunities for public engagement and campaigning.
Oxfam is looking for a consultant team (the consultant) to conduct a review study of digital public campaigns in in development in Vietnam to provide us with insights and recommendations for our strategic planning process.
CONTENT OF WORK
The consultant is to conduct a research (secondary and primary) and submit to Oxfam a comprehensive report which includes:
- A comprehensive audience analysis for (digital) public campaigns in Vietnam, particularly in areas of poverty and inequality reduction as well as sustainable and inclusive development, which covers the recent 5 years.
- An analysis of digital media landscape in Vietnam that is critical to designing a digital media strategy (ie. including recent and coming years)
- Identify opportunities, challenges, and risks for public and youth engagement using digital spaces focusing on poverty and inequality reduction
- Recommendations for a digital public campaign strategy in the next five years
TARGET AUDIENCE OF THE STUDY:
Primary target audience of the study are females and males, 13-45 years old, in rural and urban areas, diverse groups such as small-holder farmers, informal migrant workers, LGBT, ethnicity, street workers, etc.
ELIGIBILITY CRITERIA FOR CONSULTANTS
We seek to work with a gender sensitive and cross-disciplinary team who proves evidenced strong background on public/digital campaigning plus experiences in research on social listening, media sentimental, creative communications, algorithm bias, data sciences and AI in digital developments to challenge inequality.
SUBMISSION OF PROPOSAL
All proposals must be consolidated and submitted via email to Oxfam in Vietnam at [email protected] [1] on or before 18th March 2020. Please keep in copy Vu Xuan Viet, Programs and Campaigns Coordinator at [email protected] [2]
Proposals to be considered must include:
- CV(s) of Consultant team
- A proposal from the Consultant team about why they are interested and how they plan to deliver the study, with clear timeline, deliverables and budget break-down;
- Samples of Consultant’s relevant work (preferably about (digital) public campaigning, big data and AI related work in Vietnam)
Please note that all proposals will be evaluated based on track record, level of capacity, credibility, and cost-effectiveness.