Consultant for Designing Communication Campaign

WWF was one of the first international non-governmental organizations working in Vietnam. In 1985, WWF began working on a national conservation strategy and since then has worked closely with the Vietnamese Government on a diverse range of environmental issues and implemented field activities across the country. WWF-Vietnam is part of WWF-Greater Mekong which operates in 5 countries: Laos, Thailand, Myanmar, Cambodia and Vietnam. Find out more at http://vietnam.panda.org/

Currently, plastic pollution has emerged as one of the biggest environmental challenges of our time. About 150 million tonnes of plastic waste is in the ocean, with another eight million, added every year (Jambeck et al., 2015) and by 2050 there would be more waste than fish in the ocean (World Economic Forum, 2016) if the consumers’ perception has not shifted toward a greener style. Vietnam has ranked 4 in the top 5 countries discharged the most plastic waste into the ocean (Georgia University’s research, 2015).

WWF, as the leading conservation organization globally, has taken the plastic waste issue seriously. WWF has set the ambitious global target of reducing plastic leakage into the ocean by 50-100% by 2035 and WWF-Vietnam is a key part of that initiative. Aiming at driving a nationwide perception shift within Vietnamese society on the consumption of plastic products through improved awareness about the impacts of plastics/waste pollution and deliver behaviour change messaging to reduce plastic inputs into the environment, a nationwide communications campaign would be implemented engaging multi-stakeholders include decision-makers, local communities, hot influencers (KOLs), private sectors, media and different groups of target audiences. This campaign is part of the project names “Building Plastic Pollution Free Communities” implemented within the partnership of WWF and Prudential Vietnam.

WWF-Vietnam would like to invite you to provide your professional service in designing concepts and plan for the public awareness and behavior change campaign as below:

• Develop multiple campaign concepts
• Develop a set of campaign creativity
• Pre-test to select the most impactful concept
• Develop a full communications campaign plan

Details can be found in the ToR as attached

How to submit your proposal

Please submit your Proposal using the subject line “Consultant for Designing Communication Campaign”, includes:

• Cover letter;
• CV;
• Samples of relevant work;
• Financial proposal.

Interested candidates are kindly requested to send proposal in English with currency in VND, in a sealed envelope or via email to following address:

WWF-Vietnam       
No. 6, Lane 18, Nguyen Co Thach street.
Nam Tu Liem District, Hanoi, Vietnam
Tel:  +84 24 37193049   
Attn: Ms. Le Thi Mai Ly
Email: [email protected]

Deadline for submission is 17:30 on 28th March 2019, Hanoi Time. Late bids will be declared invalid. Only short-listed proposals will be contacted.