[Ngo Climate Change] FW: Oxfam global campaign on CCA-DRR- #MakeTheRightMove.
Minh, Nguyen Anh
NguyenAnh.Minh at careint.org
Thu Nov 6 03:59:11 GMT 2014
TODAY... NOVEMBER 6…
Dear friends and partners,
Today, November 6 (Thursday), Oxfam is launching our global campaign focused on Climate Change Adaptation - Disaster Risk Reduction (CCA-DRR), called #MakeTheRightMove. This Asian-led campaign is launched in time with the first anniversary of typhoon Haiyan on November 8, which devastated millions of people and livelihoods in the Philippines. We have produced a series of policy and campaign products to push governments to do more and make the right move to help communities build their resilience and prepare for extreme weather events brought about by climate change.
Why is this so important?
About two third of the world’s population live in Asia, and according to studies, Asia is the most disaster-prone region in the world. If no action is taken, countries will suffer, resulting to economic growth reversal across the region. Climate related disasters and food crises are devastating thousands of lives and holding back development across Asia today.
We call on governments to stop talking and start acting to protect their citizens -- for the governments and other institutions to #MakeTheRightMove. Because if not addressed, climate change could set back the region's development. If vulnerability is not addressed, typhoon and disaster-affected communities will remain in harm’s way – exposed to future disasters and deeper poverty. Governments across Asia must urgently ramp up engagement with vulnerable groups at risk and support local government with practical well-funded support for climate resilient development. Some governments in Asia are adopting relevant plans and strategies but these do not have the urgently-needed impact as they do not involve or target the most vulnerable, are gender blind, not sufficiently clear or financed, and are not implemented at local levels due to a lack of clarity and leadership. As delivery falters, communities and especially women, continue to suffer. .
We are also using the social media (Facebook and Twitter) to entice public action to put pressure to those in power, to do more in supporting communities and addressing the impact of climate change. We are launching the selfie-tool that you can use for your social media pages. See details below.
Where can I find more information?
We have produced several attractive and easy-to-use products for national, regional and global work:
Policy Products
1. Synthesis of the Oxfam Briefing Paper “can't afford to wait”, outlining how Asian economies are affected by extreme weather disasters.
Download link : http://www.oxfamblogs.org/asia/
2. One year after Haiyan Briefing Paper, "IN THE SHADOW OF THE STORM: Getting Recovery Right One Year on from Typhoon Haiyan"
Download link : http://www.oxfamblogs.org/asia/
Oxfam International download link : http://oxf.am/tiQ
Campaign Products
1. CAMPAIGN LANDING PAGE: www.oxfamblogs.org/asia<http://www.oxfamblogs.org/asia>
The Campaign Landing Page will contain information about the campaign, download links of the reports, rural women's stories, infographics/sharegraphics and the selfie tool for Facebook.
2. SELFIE TOOl kit
Our online call to action involves the use of the SELFIE TOOL KIT. The tool kit is the widget that you will find on top of the campaign landing page for our online public engagement. Let us all upload our selfie depicting any movement -- jumping, dancing, shaking their heads, etc in our social media accounts. The selfie tool will provide a template where our online call to action "Dare governments to #MakeTheRightMove for climate justice" is included.
Direct link to selfie tool (bitly): http://bit.ly/1x311be
Direct link to selfie tool : oxfamphototool.org <file:///C:\Documents%20and%20Settings\nmercado\Local%20Settings\Temp\notes4DEC4F\www.oxfamphototool.org>
3. COMMON HASHTAG
#MakeTheRightMove (can be translated to your local language/dialect) to be used together with the common hashtag. This can be used for Twitter and Facebook postings.
4. Sharegraphics
We have produced 6 sharegraphics for the campaign. There will be more to come. Please share these infographics/sharegraphics in your social media accounts -- Facebook and Twitter. And make sure to use the hashtag!
Download link : http://www.oxfamblogs.org/asia/
Please stand with us in solidarity by distributing and pitching the campaign and policy products to your networks. Please don't hesitate to email us for questions and clarifications.
Thank you! And let's all #MakeTheRightMovE!
VU THI QUYNH HOA | Advocacy and Campaign Manager
Oxfam | 22 Le Dai Hanh | Hanoi, Vietnam
+84 4 3945 4448 ext 609 | +84 988 678 292
www.oxfam.org/vietnam | www.oxfamblogs.com/vietnam
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Oxfam does not tolerate abuse, fraud or corruption. We welcome feedback and treat information in confidence. Please share any concerns about our work. Call +84439454448 or email to oxfaminvietnam at oxfam.org.uk<mailto:oxfaminvietnam at oxfam.org.uk>.
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Registered office: Oxfam House, John Smith Drive, Cowley, Oxford, OX4 2JY.
A registered charity in England and Wales (no 202918) and Scotland (SC 039042)[attachment "image001.jpg" deleted by Vu Thi Quynh Hoa/Hanoi/International/Oxfam]
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