[Ngo Climate Change] Fw: [CAN Comms] Social media support for Paris Agreement Signing Ceremony

[Nguyen Anh Minh]

FYI,


NGUYEN ANH MINH |  Building Resilience Programme
Climate Change Working Group Coordinator
Oxfam | 22 Le Dai Hanh | Hanoi, Vietnam 
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----- Forwarded by Nguyen Anh Minh/Hanoi/International/Oxfam on 15/02/2016 
10:29 -----


---------- Forwarded message ----------
From: Mark Raven <mraven at climatenetwork.org>
Date: 10 February 2016 at 21:33
Subject: [CAN Comms] Social media support for Paris Agreement Signing 
Ceremony
To: CAN Comms <can-comms at climateaction.network>

FYI
UN Secretary-General Ban Ki-moon has invited Heads of State and Government 
to come to New York on 22 April to sign the historic Paris Climate Change 
Agreement clinched last year.
Under the agreement, 195 nations have agreed to combat climate change and 
to unleash actions and investment towards a low carbon, resilient and 
sustainable future.
Ahead of the signing event, the UNFCCC secretariat is launching a social 
media campaign to build support for climate action, not least from civil 
society.
The campaign starts on 10 February, and runs to 28 February. It is very 
simple, and consists of leaders – from government leaders at all levels to 
heads of multilateral organizations to leaders of business and civil 
society, along with citizens  - to record max 30-second videos on their 
smartphones, pads, notebooks or desktop computers which they share on 
Twitter or Facebook. 30 Seconds is the maximum length of a “native” (so 
embedded) video on Twitter. The maximum length on Instagram is 15 seconds. 
The format can be quite casual - what counts is that the message is 
powerful and compelling.
We’d ask you to help promote the campaign using the digital assets on a 
Trello board we have prepared. Please note that the link in the draft 
tweets below goes to a newsroom article that is backdated, and will be 
published with the correct date on Wednesday.
Once participants have recorded their videos, they can post them on social 
media using the hashtags and#ParisAgreement and #Means4Me. Participants 
can build sentences such as : The #ParisAgreement #Means4Me: Secure jobs” 
or “The #ParisAgreement #Means4Me: a safer world” to use as text to post 
together with the video.
At the end of their video, or in the text blurb, users can ask someone 
they know to make a similar recording.
The best videos will be shared via UNFCCC media channels and compiled in 
collection of the best short videos in the UNFCCC Newsroom.
Suggested messages to go with the Twitter cards are:
The #ParisAgreement was an historic event. Time now to sign and implement 
it! http://bit.ly/Means4You  #Means4Me
In just 30 seconds, tell the world what the #ParisAgreement means for you 
http://bit.ly/Means4You#Means4Me 
Ready for #climateaction? Tell the world what the #ParisAgreement means 
for you http://bit.ly/Means4You  #Means4Me
At #COP21, world leaders clinched the #ParisAgreement. You can help make 
it workhttp://bit.ly/Means4You #Means4Me
Suggested texts to go with the Facebook cards are:
UN Secretary-General Ban Ki-moon has invited Heads of State and Government 
to come to New York on 22 April to sign the historic Paris Climate Change 
Agreement clinched last year. In a video you recorded on your smartphone, 
tell us what the Paris Agreement means for you bit.ly/Means4You
The UN’s top climate change official Christiana Figueres, the Paris 
Climate Change Agreement means a resilient, low-emission and sustainable 
future full of opportunity for her two daughters, for every young person 
today and for generations to come. Tell us what the Paris Agreement 
bit.ly/Means4You

-- 
Mark Raven
Communications Coordinator
Climate Action Network - International (CAN)

Mobile +447841474125
Skype makraven00

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CAN-Comms at climateaction.network
http://climateaction.network/mailman/listinfo/can-comms_climateaction.network





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