[wildtrade] New Public Service Announcement No. 16 on Rhino

[ENV Communication]

Dear Sir/Madam,

 

Education for Nature - Vietnam (ENV) has released a new public service
announcement (PSA) video <https://www.youtube.com/watch?v=6R2SvN0zusQ>
aimed at increasing public awareness about the plight of the world's rhinos.
By tracing the path of the illegal rhino horn trade from South Africa to
Vietnam, the PSA highlights the severe consequences of Vietnam's increasing
demand for rhino horn products.

 

Watch it online at: https://www.youtube.com/watch?v=6R2SvN0zusQ (with
English subtitles)

 

Using stop motion animation, the PSA follows the international rhino horn
supply chain. A rhino is killed by a poacher in the wild and its horn is
removed and sold to a dealer. From there, the rhino horn is transported to
Vietnam where there is a large demand for illegal rhino products.

 

Vietnam is one of the world's largest markets for rhino horn, where many
people still falsely believe in its healing properties as a traditional
medicine. Growing Vietnamese demand has been fuelled by an increase in
Vietnam's standard of living, which has given many citizens unprecedented
purchasing power.

 

"Last year, on average, almost two rhinos were killed illegally in South
Africa every day. Vietnamese demand for rhino horn is pushing these
endangered species to the brink of extinction," said Ms. Nguyen Phuong Dung,
Vice-Director of ENV. "This PSA sends an important message that, by saying
no to the consumption of rhino horn, the Vietnamese people can help save the
world's remaining rhinos."

 

For further information please contact:

Communication and Public Awareness Unit
Education for Nature - Vietnam (ENV)
Address: Block 17T5, 17th floor, Room 1701, Hoang Dao Thuy Street, Cau Giay
District, Hanoi, Vietnam

PO Box 222, Hanoi
Tel: +84 4 6281 5424 

Fax: +84 4 6281 5423 
E-mail: communication.env at gmail.com <mailto:communication.env at gmail.com> ,
communication.env at fpt.vn <mailto:communication.env at fpt.vn> 
Website: www.envietnam.org <http://www.envietnam.org/>  (English),
www.thiennhien.org <http://www.thiennhien.org/>  (Vietnamese)

Facebook: https://www.facebook.com/EducationforNatureVietnam

 

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