[wildtrade] New PSA reveals sickening truth of illegal rhino horn trade

[ENV Communication]

Dear Sir/Madam,

 

Education for Nature - Vietnam (ENV), WildAid, and the African Wildlife
Foundation (AWF) have released a striking new public service announcement
(PSA) illustrating the horrific consequences of the increasing demand for
illegal rhino horn in countries including Vietnam. The PSA, "The Sickening
Truth <http://www.youtube.com/watch?v=7aTpjaE8Yf4> ," carries a warning
since it contains explicit video of a rhino that was left for dead after her
horn and a large portion of her face were brutally hacked off.

 

Watch it online at: http://www.youtube.com/watch?v=7aTpjaE8Yf4 (with English
subtitles)

 

The rhino featured in the video was discovered in March 2013 by Ranger
Richard Sowry at Kruger National Park and was humanely euthanized. The
message is cut with footage shot in Vietnam of grinding rhino horn for a
liquid mixture.

 

Along with China, Vietnam is considered one of the world's largest markets
for rhino horn due to a false belief in its medicinal properties and value
as a status symbol. Burgeoning wealth and increasing disposable income have
boosted local demand for rhino horn, with recent studies showing that
consumers feel disconnected from the cruel and merciless actions of
poachers.

 

"On average, a rhino is being killed every nine and a half hours in South
Africa, simply to feed the misguided demand from countries like Vietnam,"
said Nguyen Phuong Dung, ENV's Vice Director. "With the support of TV
stations across the country, this PSA will impart an unforgettable message
to the Vietnamese public discouraging the use of rhino horn."

 

 

For further information please contact:

Communication and Public Awareness Unit
Education for Nature - Vietnam (ENV)
Address: Block 17T5, 17th floor, Room 1701, Hoang Dao Thuy Street, Cau Giay
District, Hanoi, Vietnam
Tel: +84 4 6281 5424 
E-mail: communication.env at gmail.com <mailto:communication.env at gmail.com>  
Website: www.envietnam.org <http://www.envietnam.org/>  (English),
www.thiennhien.org <http://www.thiennhien.org/>  (Vietnamese)

Facebook: https://www.facebook.com/EducationforNatureVietnam

 

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