[wildtrade] New PSA: Killing tigers will not impress anyone

[ENV Communication]

Dear Sir/Madam,

 

Education for Nature - Vietnam (ENV) has released its latest public service
announcement (PSA) aimed at encouraging the public to bring an end to the
killing of the world's tigers by avoiding use of traditional medicine made
from tiger bones.

 

The PSA targets the perception by some consumers that tiger bone medicine is
valued as both a medicine and a means to show off one's success and status
amongst friends and colleagues. In this latest PSA, a rising star in a
company loses face during his first board meeting by offering tiger bone as
a gift to the other board members. Unfortunately for him, his colleagues do
not perceive the gift to be as fashionable and impressive as he had hoped,
and he finds himself in a very embarrassing situation. 

 

*The PSA with English subtitles can be watched online at
http://www.youtube.com/watch?v=AcLmhJ6Ihp0

 

*More details about ENV's campaign to stop the illegal tiger trade can be
found here:
http://www.envietnam.org/index.php/what-we-do/env-species-focused-campaigns/
stop-the-illegal-tiger-trade

 

For further information, please see the attached press release.

 

Best regards,

Communication and Public Awareness Unit
Education for Nature - Vietnam (ENV)
Address: Block 17T5, 17th floor, Room 1701, Hoang Dao Thuy Street, Cau Giay
District, Hanoi, Vietnam
Tel: +84 4 6281 5424 
E-mail: communication.env at gmail.com <mailto:communication.env at gmail.com>  
Website: www.envietnam.org <http://www.envietnam.org/>  (English),
www.thiennhien.org <http://www.thiennhien.org/>  (Vietnamese)

Facebook: https://www.facebook.com/EducationforNatureVietnam

 

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