<html><head><meta http-equiv="Content-Type" content="text/html charset=utf-8"><base href="x-msg://13/"></head><body style="word-wrap: break-word; -webkit-nbsp-mode: space; -webkit-line-break: after-white-space; "><div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1.0);"><b>From: </b></span><span style="font-family:'Helvetica'; font-size:medium;">ENV Communication <<a href="mailto:communication.env@fpt.vn">communication.env@fpt.vn</a>><br></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1.0);"><b>Subject: </b></span><span style="font-family:'Helvetica'; font-size:medium;"><b>Press Release - Wildlife Protection PSA - October 31th 2012</b><br></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1.0);"><b>Date: </b></span><span style="font-family:'Helvetica'; font-size:medium;">31 October 2012 10:09:37 PM AEDT<br></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><span style="font-family:'Helvetica'; font-size:medium; color:rgba(0, 0, 0, 1.0);"><b>To: </b></span><span style="font-family:'Helvetica'; font-size:medium;"><a href="mailto:communication.env@gmail.com">communication.env@gmail.com</a><br></span></div><div style="margin-top: 0px; margin-right: 0px; margin-bottom: 0px; margin-left: 0px;"><br></div><div lang="EN-US" link="blue" vlink="purple" style="font-family: Arial; font-size: medium; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: 2; text-align: -webkit-auto; text-indent: 0px; text-transform: none; white-space: normal; widows: 2; word-spacing: 0px; -webkit-text-size-adjust: auto; -webkit-text-stroke-width: 0px; "><div class="Section1" style="page: Section1; "><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">Dear Sir/ Madam</span><span style="font-family: Arial, sans-serif; ">,<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-family: Arial, sans-serif; "><br></span><span style="font-size: 10pt; font-family: Arial, sans-serif; ">Education for Nature - Vietnam (ENV) has released a new public service announcement (PSA), starring five well-known Vietnamese public figures urging the public not to consume wildlife.<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; text-indent: 0.5in; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "><a href="http://www.youtube.com/watch?v=AJDoSPbX2os" style="color: purple; text-decoration: underline; ">The new one-minute PSA</a><span class="Apple-converted-space"> </span>will be aired on national and provincial TV stations in Vietnam throughout November and December. It features former politician Vũ Mão, scientist Nguyễn Lân Dũng, businessman Nguyễn Mạnh Hùng, wrestling coach Mẫn Bá Xuân, and supermodel Vũ Nguyễn Hà Anh, each sharing the message that using wildlife products will not make you stronger, more intelligent, more influential, more successful or famous.<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">The PSA encourages people not to consume wildlife, and to report wildlife crime to the ENV hotline.<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">Many of Vietnam’s endangered species face the risk of extinction due to illegal hunting and trade of wildlife. Rising consumer demand for wildlife, which is served in restaurants and used in traditional medicines to ‘improve human health’, has coincided with economic development and an increased standard of living. <o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">“The new PSA is designed to dispel some of the myths surrounding the use of wildlife products,” said Mr. Trần Việt Hưng, Vice-Director of ENV. “With the support of so many respected, well-known public figures, the message is clear and strong that consuming wildlife will not make you stronger or more successful in any way.”<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">“Wildlife consumption doesn’t bring any benefits to you, but contributes to the decline of our precious wildlife and biodiversity,” said Mr. Hưng. “One of the best things anyone can do to protect wildlife is to not consume it in any form, and this is what we are encouraging, before it’s too late.”<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">The new PSA is the 14<sup>th</sup><span class="Apple-converted-space"> </span>public service announcement by ENV, and part of an ongoing ENV campaign over the past 12 years to reduce demand for and consumption of wildlife in Vietnam.<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">ENV wishes to thank the MacArthur Foundation for their partnership and support in producing the wildlife trade PSA.<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><i><span style="font-size: 10pt; font-family: Arial, sans-serif; ">The PSA can be watched online via this link:<span class="Apple-converted-space"> </span><a href="http://www.youtube.com/watch?v=AJDoSPbX2os" style="color: purple; text-decoration: underline; ">http://www.youtube.com/watch?v=AJDoSPbX2os</a><o:p></o:p></span></i></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><i><span style="font-size: 10pt; font-family: Arial, sans-serif; ">For more information, please contact:<o:p></o:p></span></i></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><i><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></i></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><b><span style="font-size: 10pt; font-family: Arial, sans-serif; ">Ms. Nguyen Thi Thu Thuy<o:p></o:p></span></b></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><b><span style="font-size: 10pt; font-family: Arial, sans-serif; ">Communication and Public Awareness Unit<o:p></o:p></span></b></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><b><span style="font-size: 10pt; font-family: Arial, sans-serif; ">Education for Nature – Vietnam (ENV)<o:p></o:p></span></b></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">No. 5 IF1, Lane 192, Thai Thinh Street, Dong Da District, Ha Noi, Vietnam<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">Tel/Fax: +84 4 35148850<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">Email:<span class="Apple-converted-space"> </span><a href="mailto:communication.env@gmail.com" style="color: purple; text-decoration: underline; ">communication.env@gmail.com</a>;<span class="Apple-converted-space"> </span><a href="mailto:communication.env@fpt.vn" style="color: purple; text-decoration: underline; ">communication.env@fpt.vn</a><o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">Website:<span class="Apple-converted-space"> </span><a href="http://www.envietnam.org" style="color: purple; text-decoration: underline; ">www.envietnam.org</a><span class="Apple-converted-space"> </span>(English);<span class="Apple-converted-space"> </span><a href="http://www.thiennhien.org" style="color: purple; text-decoration: underline; ">www.thiennhien.org</a><span class="Apple-converted-space"> </span>(Vietnamese)<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">Facebook:<span class="Apple-converted-space"> </span><a href="http://www.facebook.com/EducationforNatureVietnam" style="color: purple; text-decoration: underline; ">www.facebook.com/EducationforNatureVietnam</a><o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><b><span style="font-size: 10pt; font-family: Arial, sans-serif; ">About Education for Nature – Vietnam (ENV)<o:p></o:p></span></b></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><b><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></b></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; ">Education for Nature-Vietnam (ENV) was established in 2000 as Vietnam’s first non-governmental organization focused on conservation of nature and the environment. Our mission is to foster greater understanding amongst the Vietnamese public about environmental issues of local, national and global significance, ranging from protection of wildlife and natural ecosystems to climate change. We employ creative and innovative strategies to influence attitudes and mobilize Vietnamese citizens to live in balance with the natural world and to take action to protect Vietnam’s precious environment.<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 10pt; font-family: Arial, sans-serif; "> </span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><b><span lang="EN-AU" style="font-size: 10pt; font-family: Arial-BoldMT; ">About ENV’s Wildlife Crime Hotline<o:p></o:p></span></b></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><b><span lang="EN-AU" style="font-size: 10pt; font-family: Arial-BoldMT; "> </span></b></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span lang="EN-AU" style="font-size: 10pt; font-family: ArialMT; ">ENV maintains a<span class="Apple-converted-space"> </span></span><span lang="EN-AU" style="font-size: 10pt; font-family: ArialMT; color: blue; "><a href="http://www.envietnam.org/help-us/report-crime.php" style="color: purple; text-decoration: underline; ">toll-free national Wildlife Crime Hotline</a><span class="Apple-converted-space"> </span></span><span lang="EN-AU" style="font-size: 10pt; font-family: ArialMT; ">to facilitate reporting of crimes by the general public. Trained case officers from ENV receive calls and transfer information about wildlife crimes to appropriate local authorities. Each case is then documented and tracked through to conclusion.<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span lang="EN-AU" style="font-size: 10pt; font-family: ArialMT; ">Members of the public are kept informed of the results of cases that they report to ENV.<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span lang="EN-AU" style="font-size: 10pt; font-family: ArialMT; ">So far, ENV has documented more than 4,500 wildlife crime cases resulting in confiscation of hundreds of animals, closure of wildlife markets and restaurants, removal of advertisements, and punishment to violators, as well as voluntary action by hundreds of violators after initial warnings were issued by ENV.<o:p></o:p></span></div><div style="margin: 0in 0in 0.0001pt; font-size: 12pt; font-family: 'Times New Roman', serif; "><span style="font-size: 11pt; font-family: Arial, sans-serif; "> </span></div></div></div></div></body></html>