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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Dear Sir/Madam,<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Education for Nature – Vietnam (ENV) has released <a href="https://www.youtube.com/watch?v=6R2SvN0zusQ">a new public service announcement (PSA) video</a> aimed at increasing public awareness about the plight of the world’s rhinos. By tracing the path of the illegal rhino horn trade from South Africa to Vietnam, the PSA highlights the severe consequences of Vietnam’s increasing demand for rhino horn products.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>Watch it online at:</span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:blue'> </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><a href="https://www.youtube.com/watch?v=6R2SvN0zusQ">https://www.youtube.com/watch?v=6R2SvN0zusQ</a><span style='color:black'> (with English subtitles)</span><span style='color:blue'><o:p></o:p></span></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Using stop motion animation, the PSA follows the international rhino horn supply chain. A rhino is killed by a poacher in the wild and its horn is removed and sold to a dealer. From there, the rhino horn is transported to Vietnam where there is a large demand for illegal rhino products.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>Vietnam is one of the world’s largest markets for rhino horn, where many people still falsely believe in its healing properties as a traditional medicine. Growing Vietnamese demand has been fuelled by an increase in Vietnam’s standard of living, which has given many citizens unprecedented purchasing power.<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>“Last year, on average, almost two rhinos were killed illegally in South Africa every day. Vietnamese demand for rhino horn is pushing these endangered species to the brink of extinction,” said Ms. Nguyen Phuong Dung, Vice-Director of ENV. “This PSA sends an important message that, by saying no to the consumption of rhino horn, the Vietnamese people can help save the world’s remaining rhinos.”<o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For further information please contact:<o:p></o:p></span></p><p class=MsoNormal><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Communication and Public Awareness Unit<br>Education for Nature - Vietnam (ENV)<br></span></b><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif";border:none windowtext 1.0pt;padding:0in;font-weight:normal'>Address: Block 17T5, 17th floor, Room 1701, Hoang Dao Thuy Street, Cau Giay District, Hanoi</span></strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif";border:none windowtext 1.0pt;padding:0in'>, Vietnam</span><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p></o:p></span></b></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>PO Box 222, Hanoi<b><br></b><strong><span style='font-family:"Arial","sans-serif";border:none windowtext 1.0pt;padding:0in;font-weight:normal'>Tel: +84 4 6281 5424</span></strong><b><span style='border:none windowtext 1.0pt;padding:0in'> </span></b></span><strong><span style='font-size:11.0pt;font-family:"Calibri","sans-serif";border:none windowtext 1.0pt;padding:0in'><o:p></o:p></span></strong></p><p class=MsoNormal><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif";border:none windowtext 1.0pt;padding:0in;font-weight:normal'>Fax: +84 4 6281 5423</span></strong><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:#175E1E;border:none windowtext 1.0pt;padding:0in'> </span></strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><br>E-mail: <a href="mailto:communication.env@gmail.com">communication.env@gmail.com</a>, <a href="mailto:communication.env@fpt.vn">communication.env@fpt.vn</a><br>Website: <a href="http://www.envietnam.org/">www.envietnam.org</a> (English), <a href="http://www.thiennhien.org/">www.thiennhien.org</a> (Vietnamese)</span><o:p></o:p></p><p class=MsoNormal><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Facebook: <a href="https://www.facebook.com/EducationforNatureVietnam">https://www.facebook.com/EducationforNatureVietnam</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:11.0pt;font-family:"Calibri","sans-serif"'><o:p> </o:p></span></p></div></body></html>