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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal;text-autospace:none'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Dear Sir/Madam,<o:p></o:p></span></b></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal;text-autospace:none'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></b></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Education for Nature – Vietnam (ENV), WildAid, and the African Wildlife Foundation (AWF) have released a striking new public service announcement (PSA) illustrating the horrific consequences of the increasing demand for illegal rhino horn in countries including Vietnam. The PSA, “<a href="http://www.youtube.com/watch?v=7aTpjaE8Yf4">The Sickening Truth</a>,” carries a warning since it contains explicit video of a rhino that was left for dead after her horn and a large portion of her face were brutally hacked off.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal;text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal;text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:black'>Watch it online at:</span><span style='font-size:10.0pt;font-family:"Arial","sans-serif";color:blue'> </span><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><a href="http://www.youtube.com/watch?v=7aTpjaE8Yf4">http://www.youtube.com/watch?v=7aTpjaE8Yf4</a><span style='color:black'> (with English subtitles)<o:p></o:p></span></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal;text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>The rhino featured in the video was discovered in March 2013 by Ranger Richard Sowry at Kruger National Park and was humanely euthanized. The message is cut with footage shot in Vietnam of grinding rhino horn for a liquid mixture.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Along with China, Vietnam is considered one of the world’s largest markets for rhino horn due to a false belief in its medicinal properties and value as a status symbol. Burgeoning wealth and increasing disposable income have boosted local demand for rhino horn, with recent studies showing that consumers feel disconnected from the cruel and merciless actions of poachers.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;text-align:justify;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>“On average, a rhino is being killed every nine and a half hours in South Africa, simply to feed the misguided demand from countries like Vietnam,” said Nguyen Phuong Dung, ENV’s Vice Director. “With the support of TV stations across the country, this PSA will impart an unforgettable message to the Vietnamese public discouraging the use of rhino horn.”<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For further information please contact:<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Communication and Public Awareness Unit<br>Education for Nature - Vietnam (ENV)<br></span></b><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif";border:none windowtext 1.0pt;padding:0in;font-weight:normal'>Address: Block 17T5, 17th floor, Room 1701, Hoang Dao Thuy Street, Cau Giay District, Hanoi</span></strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif";border:none windowtext 1.0pt;padding:0in'>, Vietnam</span><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><br></span></b><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif";border:none windowtext 1.0pt;padding:0in;font-weight:normal'>Tel: +84 4 6281 5424</span></strong><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif";border:none windowtext 1.0pt;padding:0in'> </span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><br>E-mail: <a href="mailto:communication.env@gmail.com">communication.env@gmail.com</a> <br>Website: <a href="http://www.envietnam.org/">www.envietnam.org</a> (English), <a href="http://www.thiennhien.org/">www.thiennhien.org</a> (Vietnamese)<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Facebook: <a href="https://www.facebook.com/EducationforNatureVietnam">https://www.facebook.com/EducationforNatureVietnam</a><span style='color:black'><o:p></o:p></span></span></p><p class=MsoNormal><o:p> </o:p></p></div></body></html>