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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Dear Sir/Madam,<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Education for Nature – Vietnam (ENV) has released its latest public service announcement (PSA) aimed at encouraging the public to bring an end to the killing of the world’s tigers by avoiding use of traditional medicine made from tiger bones.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>The PSA targets the perception by some consumers that tiger bone medicine is valued as both a medicine and a means to show off one’s success and status amongst friends and colleagues. In this latest PSA, a rising star in a company loses face during his first board meeting by offering tiger bone as a gift to the other board members. Unfortunately for him, his colleagues do not perceive the gift to be as fashionable and impressive as he had hoped, and he finds himself in a very embarrassing situation. <o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>*The PSA with English subtitles can be watched online at <a href="http://www.youtube.com/watch?v=AcLmhJ6Ihp0">http://www.youtube.com/watch?v=AcLmhJ6Ihp0</a><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal;text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal;text-autospace:none'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>*More details about ENV’s campaign to stop the illegal tiger trade can be found here: <a href="http://www.envietnam.org/index.php/what-we-do/env-species-focused-campaigns/stop-the-illegal-tiger-trade">http://www.envietnam.org/index.php/what-we-do/env-species-focused-campaigns/stop-the-illegal-tiger-trade</a><o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For further information, please see the attached press release.<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Best regards,<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Communication and Public Awareness Unit<br>Education for Nature - Vietnam (ENV)<br></span></b><strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif";font-weight:normal'>Address: Block 17T5, 17th floor, Room 1701, Hoang Dao Thuy Street, Cau Giay District, Hanoi</span></strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>, Vietnam<b><br></b><strong><span style='font-family:"Arial","sans-serif";font-weight:normal'>Tel: +84 4 6281 5424</span></strong><b> </b><br>E-mail: <a href="mailto:communication.env@gmail.com">communication.env@gmail.com</a> <br>Website: <a href="http://www.envietnam.org/">www.envietnam.org</a> (English), <a href="http://www.thiennhien.org/">www.thiennhien.org</a> (Vietnamese)<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Facebook: <a href="https://www.facebook.com/EducationforNatureVietnam">https://www.facebook.com/EducationforNatureVietnam</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;line-height:105%;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p></div></body></html>