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</o:shapelayout></xml><![endif]--></head><body lang=EN-US link="#0563C1" vlink="#954F72"><div class=WordSection1><p class=MsoNormal style='line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Dear Sir/Madam,<o:p></o:p></span></p><p class=MsoNormal style='line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>The wild tiger population has declined dramatically in Vietnam over the past few decades: according to experts, there may be fewer than 30 tigers left in the wild. The consumption of tiger bone as traditional medicine is believed to be one of the biggest causes of this problem, and a major threat to the remaining wild tiger population. <o:p></o:p></span></p><p class=MsoNormal style='line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>In efforts to reduce the demand for tiger bone in Vietnam, ENV has produced various public service announcements, which aim to motivate the public to protect Vietnam’s few remaining tigers by refusing to consume tiger bone. <o:p></o:p></span></p><p class=MsoNormal style='line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>The latest ENV’s PSA features a number of people who tell the audience that they formerly believed that tiger bone was a “magical medicine”, capable of curing their ailments, but have since come to realize that tiger bone medicine was ineffective.<o:p></o:p></span></p><p class=MsoNormal style='line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>The PSA with English subtitles can be watched online at <a href="http://www.youtube.com/watch?v=RB_76qOrdrE">http://www.youtube.com/watch?v=RB_76qOrdrE</a><o:p></o:p></span></p><p class=MsoNormal style='line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>For more information, please <b><i>see the attached press release.</i></b><o:p></o:p></span></p><p class=MsoNormal style='line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Best regards,<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Communication and Public Awareness Department<br>Education for Nature - Vietnam (ENV)<br></span></b><strong><span style='font-family:"Calibri","sans-serif";font-weight:normal'>Address: Block 17T5, 17th floor, Room 1701, Hoang Dao Thuy Street, Cau Giay District, Hanoi</span></strong><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>, Vietnam<b><br></b></span><strong><span style='font-family:"Calibri","sans-serif";font-weight:normal'>Tel: +84 4 6281 5424</span></strong><b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'> </span></b><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'><br>E-mail: <a href="mailto:communication.env@gmail.com">communication.env@gmail.com</a> <br>Website: <a href="http://www.envietnam.org/">www.envietnam.org</a> (English), <a href="http://www.thiennhien.org/">www.thiennhien.org</a> (Vietnamese)<o:p></o:p></span></p><p class=MsoNormal style='margin-bottom:0in;margin-bottom:.0001pt;line-height:normal'><span style='font-size:10.0pt;font-family:"Arial","sans-serif"'>Facebook: <a href="https://www.facebook.com/EducationforNatureVietnam">https://www.facebook.com/EducationforNatureVietnam</a><o:p></o:p></span></p><p class=MsoNormal><span style='font-size:10.0pt;line-height:105%;font-family:"Arial","sans-serif"'><o:p> </o:p></span></p></div></body></html>