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<span style="color:#003300"><font face="arial, helvetica neue, helvetica, sans-serif"><span style="font-size:17px"><strong>ENV RHINO PSA VIDEO GOES LIVE!</strong></span></font></span></div>
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<div style="text-align:center"><strong>Public urged to debunk rhino horn myths and save rhinos from extinction</strong></div>
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<a href="https://envietnam.us18.list-manage.com/track/click?u=e63b1e580441650bb3353d9f4&id=b46109643b&e=2946965ae3" title="Hero to zero" target="_blank">
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<h1 style="text-align:center;display:block;margin:0;padding:0;color:#202020;font-family:Helvetica;font-size:26px;font-style:normal;font-weight:bold;line-height:125%;letter-spacing:normal"><span style="color:#ffffff"><em><span style="font-family:roboto,helvetica neue,helvetica,arial,sans-serif"><span style="font-size:14px">Rhino horn is neither magical medicine nor status symbol </span></span></em></span></h1>
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<h1 style="text-align:justify;display:block;margin:0px;padding:0px;color:rgb(32,32,32);font-family:Helvetica;font-size:26px;font-style:normal;line-height:125%;letter-spacing:normal"><span style="font-size:14px"><span style="font-family:arial,"helvetica neue",helvetica,sans-serif;font-weight:normal">Dear Sir/Madam,</span></span></h1>
<span style="font-size:14px"><span style="font-family:arial,helvetica neue,helvetica,sans-serif">Education for Nature – Vietnam (ENV) has released its latest Public Service Announcement (PSA) urging the public to help bring an end to the slaughter of rhinos in Africa.<br>
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The PSA features a successful and very popular businessman who takes pride in his huge social media following and constant affection from his friends, family and colleagues. When an advertisement pops up on his social media page about whether he likes using rhino horn, he confirms that he does, thinking it is a symbol of wealth and popularity. His social media fan base, immediately reacts, unfollowing and un-friending him rapidly until he is reduced to zero followers; a clear sign of public disapproval and shifting perceptions on rhino horn use. Without his popularity, he is a broken, lonely man and realizes that society does not condone the use of rhino horn.<br>
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The PSA is going viral on social media and set to be aired by around 60 TV channels in Vietnam, reaching a potential audience running into many millions. Please feel free to share our new PSA.<br>
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We hope you enjoy the PSA and help us publicize the PSA’s message by sharing it to other people.</span></span><br>
<div style="text-align:center"><span style="font-size:14px"><span style="font-family:arial,helvetica neue,helvetica,sans-serif">Please see more details attached and watch the PSA</span></span></div>
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<p style="text-align:left;margin:10px 0;padding:0;color:#656565;font-family:Helvetica;font-size:12px;line-height:150%"><strong><span style="font-size:12px"><span style="font-family:arial,helvetica neue,helvetica,sans-serif">For more details please contact:</span></span></strong></p>
<p style="text-align:left;margin:10px 0;padding:0;color:#656565;font-family:Helvetica;font-size:12px;line-height:150%"><span style="font-size:12px"><span style="font-family:arial,helvetica neue,helvetica,sans-serif">Hien Thao Nguyen<br>
Media Campaign Officer - Education for Nature Vietnam (ENV)<br>
Address: Room 1701, block 17T5, Hoang Dao Thuy, Ha Noi <br>
Phone number: 0166 355 0464<br>
Email: <a href="mailto:hiennt.env@gmail.com" style="color:#656565;font-weight:normal;text-decoration:underline" target="_blank">hiennt.env@gmail.com</a></span></span><br>
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