Consultant Marketing – Development of a Marketing Training for Agricultural Enterprise Development

DGRV – the German Cooperative and Raiffeisen Confederation is the national apex organization and top-level auditing confederation of the cooperative sector in Germany. Since more than 30 years, DGRV is involved in international development cooperation aiming on the sustainable development of the cooperative sector worldwide.

In Vietnam, DGRV supports the transformation and development of the cooperative sector by providing cooperative expertise, long and short-term consultancy, as well as tailor-made solutions for international development projects. The overall objective of the assignment is to develop a training module and to support DGRV’s trainers to acquire knowledge and skills to provide training on Marketing in Agricultural Enterprise Development preparing them for training delivery to governmental project partners and cooperatives.

Details of the call for proposals you will find in the attached TOR.

Position advertised: SHORT TERM CONSULTANT MARKETING IN AGRICULTURAL ENTERPRISES

Objectives: Development of a training module (including development of handouts, a power point and training of DGRVs trainers) on the topic of marketing in agricultural enterprises (cooperatives).

Terms of Reference (TOR) [1] in English hereafter.

Application Procedure

Interested consultants are invited to send applications covering

to Ms. Ngan via email dngan [2]@dgrv.coop with a subject line:

“Application for the position of Consultant – Development of Marketing Training Agriculture”.

Submission of application in English is encouraged.

Only short-listed candidates will be contacted for further stages.

Deadline for submission:

15th October 2017

STANDARD TERMS OF REFERENCE FOR TRAINING CONSULTANTS

In Vietnam DGRV´s primary objective is to contribute to the sustainable development of the cooperative sector by capacity building in terms of training, tailor made consultancy and knowledge sharing. The overall objective of the Program aims to enhance the capacities of Vietnamese cooperatives and cooperative federations in order to improve the economic and social structure of the cooperative economy and cooperatives in Vietnam.

Key audiences for capacity building key audiences that we seek to reach are:

• Vietnam Cooperative Alliance

• Provincial Cooperative Alliance

• Cooperative Management

• Office Staff

1. TERMS OF REFERENCE:

This Standard TOR lays out the framework for the collaboration of DGRV and the Consultant in developing training activities. Detailed scope of work shall be elaborated in the following enumeration which will be an integral part of the TOR.

1. CONTENT AND OBJECTIVES

Development of a training module on marketing and market research from an agricultural enterprise perspective.

The training should cover the following content:

• Marketing Concept

• Marketing Orientation

• 4 P’s of Marketing

• Marketing Environment

• Market Research and Market Survey

• Marketing Planning

• Market Segmentation

• Marketing Communication

• Product Live Cycle

• Product and Consumer Focus

Objective of the training:

• Participants of the training get an understanding of what the concept of marketing means and how it can help to improve their business situation.

• Participants know how to analyse the market and market environment of their product/s and how to use the collected information for future business planning.

• Participants are able to differentiate between market requirements and environments of different markets (local, national, international markets).

• Participants are familiar with different tools of market survey and able to apply them.

• Participants are aware of different standards and the pros and cons of certification schemes necessary to entre different markets.

• Participants are aware of product branding, product development and quality improvements/management.

• Participants are aware of analysing and contacting of potential market partners.

• Participants are able to analyse the market, different market actors and competitors, their own capacities and strength and weaknesses.

• Participants are able to apply marketing planning activities.

2. TRAINING MATERIALS DEVELOPMENT

• The Consultant shall develop the following training materials: 1 handout for trainers, 1 handout for trainees, 1 PowerPoint presentation on the specified training topic.

• The consultant shall prepare DGRV staff for training delivery and will provide coaching on the job for 1 ToT training.

• The Consultant shall have to submit the training material outline to DGRV according to the TOR. After the outline has been approved by DGRV, the Consultant will start drafting the materials and submit to DGRV. DGRV will then review the work.

• Materials developed by the Consultant are subject to review by the program manager/other DGRV team members and the Consultant shall be responsible for making changes/ amendments to the materials as recommended by the team.

• The materials shall be in Vietnamese and English presentations have to be in the form of PowerPoint slides with speaker’s notes that enable others to deliver the presentation on behalf of the author. The contents should be clearly understandable so that the trainees could use them as self-study reference materials.

• DGRV shall retain ownership of all patents and copyrights for intellectual properties created as the result of this Consultant Agreement, either in part or in whole. In the case of copyrighted materials created as a result of this Consultant Agreement, DGRV shall grant to Consultant a nonexclusive, royalty-free right to use, publish, reproduce or distribute those materials for educational purposes.

1. MATERIAL INTEGRATION & ADAPTATION

• Materials from foreign sources will need to be adapted to Vietnamese conditions before getting delivered to Vietnamese audience. The Consultant shall carry out such tasks.

• All materials must be approved by DGRV Hanoi project office. All approval will be coordinated by the DGRV staff.

2. DELIVERY OF ASSIGENED TASKS

• First draft of training materials developed until 2nd of November

• Final draft by 10th of November

• ToT training delivery in the week 27th November to 1st of December

3. QUALIFICATIONS

• University degree or equivalent in marketing, marketing management, marketing & sales, business studies with focus on agricultural enterprises/agricultural sector and 5 years relevant work experience preferable some years in Vietnam

• Very good communication, presentation and facilitating in Vietnamese and English

• Ability to prepare training materials, conduct and formulate training, workshops, campaigns and tools

• Evaluate training effectiveness to ensure training outcome

• Good skills of MS office software (Word, PowerPoint, Excel etc.)