Digital Business Manager

EMPLOYMENT OPPORTUNITY
WITH AN INTERNATIONAL NON-GOVERNMENT ORGANIZATION (INGO)

Established in 2005, PSI/Vietnam is affiliated with an international network spanning more than 50 countries around the world. PSI/Vietnam has used social marketing techniques to fill market gaps and motivate improved health behaviors including malaria, TB, reproductive health, HIV/AIDS, sanitation & hygiene, and non-communicable diseases. PSI provides products, services and behavior change communications that improve the health and well-being of underserved communities. For more information: www.psi.org

Project highlights: PSI is now moving forward with a Social Enterprise (SE) approach in key markets including the Southeast Asia markets. This approach includes commercial models, appropriate marketing, pricing strategies as well as operational efficiencies to provide affordable pricing for a long-term sustainable funding. Encompassed in PSI’s vision is sustainably improving Sexual Reproductive Health (SRH) among young women in Southeast Asia through reinvigorating and refocusing SRH efforts to include the delivery of health impact using cutting edge marketing and business strategies.

With that background, PSI/Vietnam currently seeks qualified & high motivated individuals to serve as DIGITAL BUSINESS MANAGER with our dynamic, results-oriented team

This position will be the full-time, 01-year contract with possible extension and will report to the Program Director, to be based in Hanoi or Ho Chi Minh City

Position summary: This position will work alongside a wider team of local and global stakeholders and own the PSI digital ecosystem for all of PSI’s digital brands, owning the successful design and implementation of the PSI’s strategic project

Key responsibilities include but not limited to:

• Own development and execution of digital strategies in alignment to PSI’s global strategy
• Be in charge of online consumer engagement and optimize consumer experience across all digital channels and solutions
• Design and implement online customer acquisition and retention strategies across the portfolio of brands in alignment to business and health impact objectives
• Measure and evaluate digital marketing campaigns and investments to optimize efficiencies and Return on Investment (ROI)
• Leverage digital channels and data to obtain Market, Business, and Consumer Insights that inform business and digital strategy.

More insights of the work responsibilities to be shared during recruitment process

Benefits:

Joining PSI Vietnam, the job holders will be provided with opportunity:

• To be a part of dynamic, results-oriented team at professional level.
• To be eligible for the high-class, private health and 24/7 accident insurance package
• To be eligible for an attractive annual vacation, holiday, sick leave as per PSI’s policy
• Competitive gross annual salary package between US$ 19,565 - US$ 36,335 pending candidate’s qualification

Selection criteria

• Bachelor’s degree in Marketing/Business or relevant field. Master degree – an advantage
• Proven experience of which at least 3 years experience in digital marketing or advertisement
• Strong understanding of the digital (SEM, Mobile technology) and paid social media marketing
• Strong understanding of market and consumer insights and research
• Technical know-how for designing, executing, monitoring, and evaluating digital campaigns and strategies
• Excellent communication skills, specifically copy and visual storytelling ability
• Excellent report writing and presentation skills (English & Vietnamese)
• Strategic, analytical mind withdetail oriented
• Travel is up to 20% level of effort (LOE)

Interested candidates are requested to submit detailed curriculum vitae (CV) with a letter of interest as well as copies of relevant certificates/degrees as soon as possible (ASAP) through email: [email protected]  by 30 November 2022.  Please do not contact via telephone. Dossier will not be returned.