Consultant to conduct research on provided topics relating to wildlife on online social media

Activity name (as stated in the original proposal):

Act. 1.1. Analyze current situation and trends of wildlife/wild meat trade and consumption in Viet Nam

Act 3.1. Annual social media sentiment analysis in China, Indonesia, and Viet Nam relating to wildlife issues

Service (to be performed): Conduct research on provided topics relating to wildlife on online social media

Location of Service provided: Virtually

Duration of Service’s performance: March - April 2024

I. Background:  

In order to update understanding and knowledge about (i) Current situation and trend of online trade of wildlife, wild meat and consumption in Viet Nam; and (ii) social attitudes on online platforms relating to wildlife issues, especially support of ending the commercial trade in high zoonotic risk wild species for human consumption, WCS Viet Nam program is looking for a social media listening agency to conduct scanning online social media platforms in Viet Nam on wildlife-related topics for the period of Jan. 1, 2020 - Dec. 31, 2022.

II. Objectives:

• To generate information on the prevalence and nature of trading and consumption of wildlife and wild meat in general and specific for some targeted species on online social media platforms for the period of Jan. 1, 2020 - Dec. 31, 2022
• To track and analyse public attitudes on wildlife, trade and consumption, and support for ending the commercial trade of high zoonotic risk wild species (wild mammals and birds) for human consumption on online social media platforms in Viet Nam for the period of Jan. 1, 2020 - Dec. 31, 2022.·      

III. Description of work:

Total allotted time (total working days): To be determined according to the consultant proposal and agreed by WCS

IV. Requirements (selection criteria):

• Have at least 10 years of experience, and specializes in providing services of social media analytics;
• Have experience in conducting at least two social media listening researches on the wildlife trade and/or consumption topic;
• Can access the biggest data of users of common open social media platforms such as Facebook, Youtube, Instagram, forum/blogs, ecommerce sites, and/or close platforms such as Tik Tok; Zalo (if appropriate)…;
• Using a strong platform to access and craw real-time data; HASHTAGS tracking; mentions collecting; largest data coverage, historical database, sentiment analysis with AI, similar to “Social Heat”;
• Can scan by key words and pictures (if appropriate).     
  

V. Selection criteria

Evaluation criteria

Evaluation Sub-criteria

Maximum points

Corporate Capabilities, Experience, and Past Performance, Technical proposal/ Methodology and detailed Work plan

Does the company have similar experience relevant to the Terms of Reference (TOR)?

15

points

Technical proposal – Does the proposal clearly explain, understand and respond to the activity objectives as stated in the TOR? 

15

points

Methodology – Does the proposed program approach and detailed activities and timeline fulfill the requirements of executing the TOR effectively and efficiently?

20

points

Technical strength – Does the offeror use appropriate technology and tools to conduct the work as stated in the TOR? 

25

points

Team composition and staffing plan

10 points

Management, Key Personnel

Does the proposed team member have experience and capabilities related to social media analytics on wildlife trade and/or consumption topic to carry out the TOR?

15 points

TOTAL

100 points

Offerors who achieve 70 points on the technical proposal will be selected for financial proposal review.

VI. Application procedure:

Interested candidate(s) are invited to send to [email protected]  before 17:00 of 2 March 2023

• A technical proposal including operational profiles, personnel plan, CVs, link to or soft copies of related products
• Financial proposal (in VND, estimated total number of working days and daily rates of member(s), field trips costs, if any, including all taxes and fees such as personal income tax, VAT, etc.)

Note:

• Interested candidate(s) are encouraged to contact WCS for more technical details before developing their proposals;
• Only shortlisted candidate(s) will be contacted